Blog

Insights on experimentation, conversion, and data-driven growth.

Experimentation

What Is A/B Testing in E-commerce and When Is It Worth Using?

The article explains what A/B testing is in e-commerce, how it works, and when it is worth using. It presents practical examples for product pages, buy buttons, shipping information, cart experience, and homepage sections, showing how teams can validate hypotheses with real user data instead of relying on assumptions. It also covers when A/B testing may not be the best option, such as low-traffic pages, obvious usability issues, or tests without a clear hypothesis.

Erick BertoliniJun 15, 2026

Experimentation

Google Optimize Is Gone: What to Consider in an Alternative

Google Optimize is no longer available, and replacing it requires more than finding another visual editor. Learn how to evaluate an alternative based on performance, measurement, integrations, targeting, governance and experimentation maturity.

Erick BertoliniJun 12, 2026

Experimentation

A/B Testing Tools for E-commerce: What to Evaluate Before Choosing

Choosing an A/B testing tool for e-commerce requires more than comparing features. Learn how to evaluate performance, targeting, metrics, integrations, governance, usability and experiment quality before adopting a platform.

Marina DuarteJun 12, 2026

Experimentation

A/B Testing in Checkout: What to Consider Before Touching Your Store's Most Sensitive Step

The checkout is the most sensitive step in any e-commerce store. Before running A/B tests there, you need to understand the risks, choose the right metrics, and ensure consistency. This guide walks you through what to consider before experimenting at checkout.

Marina DuarteJun 10, 2026

Experimentation

A/B Testing on Product Pages: What to Test on Your PDP

The product detail page is one of the most important pages in any e-commerce. Learn what to test on your PDP with A/B testing, from titles and images to CTAs and pricing layout, and how to make better decisions based on real data.

Marina DuarteJun 9, 2026

Experimentation

10 A/B Test Ideas to Increase Your Store's Conversion Rate

Discover 10 practical A/B test ideas to improve your online store's conversion rate. Learn what to test, why it matters, and how to prioritize experiments that drive real results.

Marina DuarteJun 8, 2026

Experimentation

What Events to Track in an E-commerce Store with GA4

Discover which GA4 events every e-commerce store should track to understand user behavior, improve conversion rates, and make smarter decisions based on real data instead of guesswork.

Erick BertoliniJun 7, 2026