No heavy deploys
Publish variants without waiting in the release queue. Your team tests faster.
Experimentation lab for websites
Test site changes before you bet on them
Create A/B tests, collect CES feedback, and discover which changes truly improve conversion — while Ttoolab handles delivery, stability, and performance behind the scenes.
Simple setup. Global performance. No operational overhead.
app.ttoolab.com
Checkout headline test
RunningVariant A
8.4%
control
Variant B
10.1%
+20.2%
Events
12.8k
7 days
Conversion by variant
A
B
- Performance as a priority
- Delivered at the edge
- Invisible experiments
- Clear data to decide
Stop guessing. Run experiments with clarity.
Ttoolab turns site changes into testable hypotheses, with feedback and metrics in one place.
View all featuresMeasure real impact
Compare conversions, events, and uplift with statistical clarity.
On-site CES feedback
Understand perceived effort at the right moment in the journey.
Fast and invisible
Light experience for visitors, full control for creators.
You choose what to test. Ttoolab handles the rest.
While visitors get a fast, stable experience, your team sees hypotheses, variants, conversions, and feedback in one place.
- 01
Create the experiment
Define hypothesis, URL, and variants in minutes.
- 02
Set audience and goals
Segment traffic and choose the metric that matters.
- 03
Publish safely
Launch with confidence without impacting operations.
- 04
See the winner with data
Compare results and decide with clarity.
ttoolab experiment lab
URL contains/checkout
Devicedesktop + mobile
Traffic50% / 50%
Goalpurchase or signup_click
Variant A
Variant B
Test what impacts revenue, signups, and experience.
Landing pages
Test headlines, CTAs, and social proof without redeploying.
E-commerce
Optimize checkout, shipping, and urgency with real data.
SaaS
Improve signup, onboarding, and upgrade with experiments.
CES feedback
Measure perceived effort and turn it into action.
Compatible with major platforms
Connect Ttoolab to the stack you already use — VTEX, SAP, Magento, Shopify, Next.js, Google Tag Manager, and any other platform through our SDK.
Ttoolab SDK
Connect any custom stack with a lightweight snippet.
- Next.js
- VTEX
- SAP
- Magento
- Shopify
- Next.js
- Google Tag Manager
Ready-made integrations for your data stack
From experiment to insight: events flow from Ttoolab to the tools your team already uses.
Ttoolab
Experiments, variants, and events
Google Tag Manager
Synced tags and dataLayer
Google Analytics
Conversions and events in GA4
BigQuery
Data ready for analysis at scale
Ttoolab
Experiments, variants, and events
Google Tag Manager
Synced tags and dataLayer
Google Analytics
Conversions and events in GA4
BigQuery
Data ready for analysis at scale
Performance as a product
Fast experiments, delivered close to the visitor.
Ttoolab uses global infrastructure to deliver tests with high performance, stability, and minimal interference in the user experience. No technical complexity exposed to the customer.
Invisible
for visitors
Simple
for creators
Global
by default
Beyond conversion, understand customer effort.
Trigger CES surveys at the right moment, with smart rules, and turn perception into action.
Explore CES surveysHow easy was it to complete your purchase?
Start small. Scale when it makes sense.
Per-tenant plans with clear usage limits.
Basic
$29/Month
- 1 Project
- 2 Active tests
- Essential events
Pro
$79/Month
- 5 Project
- 10 Active tests
- GA/dataLayer integration
- CES surveys
Entreprise
Custom
- Backoffice and overrides
- SLA and priority support
- API and security
- Custom limits
Common questions before you start.
Still have questions?
Talk to a specialist and see how Ttoolab can accelerate your growth.
Frequently asked questions list
Not necessarily. Setup is simple and many tests can be created without code. For advanced cases, your technical team can integrate custom events.
No. Delivery is optimized for performance, with lightweight loading and edge delivery. Experiments are designed to be invisible in the experience.
Yes. Ttoolab works with most modern sites via a lightweight snippet. Install once and start testing.
Yes. You can track standard conversions and custom events according to your analytics stack.
The dashboard compares variants with clear metrics, uplift, and event volume so you can decide with confidence.
Yes. Trigger CES surveys at the right moment and combine qualitative perception with conversion data.
Explore Ttoolab
Turn your site into a growth lab.
Test hypotheses, measure impact, and collect feedback without turning every change into a technical project.